Privacy
Policy.
PUREFORM METALS – PRIVACY POLICY (AUSTRALIA)
Our Commitment to Privacy
1.1 Pureform Pty Ltd (ABN 26 137 836 858) and its subsidiaries and affiliates (“Pureform”, “we”, “us”, or “our”) are committed to protecting the privacy of personal information in accordance with the Privacy Act 1988 (Cth) (“Privacy Act”) and the Australian Privacy Principles (“APPs”). 1.2 This document sets out our policy for the management, collection, use, disclosure, and protection of personal information. It is referred to as our Privacy Policy. 1.3 In this Privacy Policy, “you” means any individual whose personal information we collect.
What Personal Information We Collect
2.1 We collect personal information that is reasonably necessary for our business functions and activities. This may include, but is not limited to: (a) name, date of birth, address, telephone number, and email address; (b) business details and employment information; (c) information provided through forms or correspondence (including via our website or social media); (d) financial and credit details (where applicable for trade or credit accounts); and (e) any other information you choose to provide to us. 2.2 We may also collect information automatically when you visit our website, including: (a) IP address, browser type, device identifiers, and operating system; (b) pages visited, time on page, and referring websites; (c) information collected through cookies and similar technologies, including Google Analytics, Meta Pixel, and HubSpot tracking; and (d) aggregated or de-identified data used for analytics and performance monitoring.
How We Collect Personal Information
3.1 We collect personal information in several ways, including: (a) directly from you when you contact us, complete a form, request information, subscribe to a mailing list, or interact with us by email, telephone, or in person; (b) automatically through our website and digital platforms using cookies, tracking technologies, and analytics tools such as Google Analytics and Meta Pixel; and (c) from third parties including service providers, contractors, business partners, or publicly available sources. 3.2 Cookies and similar technologies are used to improve website performance, understand visitor behaviour, and deliver targeted marketing. You can control cookies through your browser settings. Disabling cookies may affect site functionality.
Why We Collect and Use Personal Information
4.1 We collect, hold, use, and disclose personal information as reasonably necessary for the following purposes: (a) to provide our products and services and fulfil customer requests; (b) to communicate with you and respond to enquiries, feedback, and complaints; (c) to manage customer relationships, including after-sales service; (d) to obtain and assess credit information where relevant; (e) to operate, maintain, and improve our website, marketing, and business operations; (f) to send you information and marketing communications (in accordance with clause 8); (g) to conduct analytics, advertising, and remarketing activities; and (h) to comply with legal obligations and regulatory requirements. 4.2 We may also collect and use personal information for any purpose authorised by you or required by law.
Use of Cookies and Tracking Technologies
5.1 We use cookies, pixels, and similar technologies on our website for analytics, advertising, and functionality. 5.2 Google Analytics collects information about how visitors use our website to help us improve its performance. Information collected by Google Analytics may include your IP address, browser type, and browsing behaviour. This information is transmitted to and stored by Google on servers that may be located outside Australia. 5.3 We also use Meta Pixel and HubSpot tracking to measure marketing performance, improve audience targeting, and analyse website engagement. 5.4 By using our website, you consent to the use of cookies and tracking technologies as described in this policy. You may opt out by adjusting your browser settings or using available opt-out tools (for example, the Google Analytics Opt-Out Browser Add-on).